Which president stated that consumers have the right to consumer education?

A. Franklin D. Roosevelt
B. John F. Kennedy
C. Lyndon B. Johnson
D. Gerald R. Ford
E. Bill Clinton


Answer: D

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In terms of marketing expenditures, companies tend to spend the most (41%) on:

A) media advertising B) trade promotions C) consumer promotions D) direct marketing

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The equally likely decision criterion is also called the Laplace criterion

Indicate whether the statement is true or false

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Generally, whether or not the parties deal at arm's length does not affect whether silence alone amounts to fraud

Indicate whether the statement is true or false

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A price of $5.95 for a product would fall into the category of odd-number pricing.

Answer the following statement true (T) or false (F)

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