When the net present value is negative, the internal rate of return is ________ the cost of capital.
A) greater than
B) greater than or equal to
C) less than
D) equal to
C) less than
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CPRP stands for cost per rating point, which is a relative measure of the efficiency of a media vehicle relative to a firm's target market
Indicate whether the statement is true or false
The Federal Trade Commission (FTC) regulates the marketplace by
A. eliminating practices that are deceptive or unfair. B. enforcing state consumer protection laws. C. reducing the number of sellers in the marketplace. D. limiting the information that is provided to consumers. E. expanding externalities in the marketing process.
Mara is a management consultant for a soda manufacturer that wants to expand into health drinks such as green tea and after-workout drinks. Based on what you have read, which of these is sensible advice for Mara to offer her client?
A. "Focus on what your company does well rather than trying to expand into untried areas." B. "Carefully consider the entry choices over time before making a decision." C. "Your best bet is to undercut competitors' prices and lure them into a price war." D. "Pinpoint the best time to enter this new market, and then make a yes-or-no decision quickly."
Which of the following statements would be consistent with the dividend irrelevance theory?
A) Perfect capital markets are assumed to exist which allow investors to buy and sell stock without incurring any transaction costs. B) Investors are indifferent whether stock returns come from dividend income or capital gains income. C) There is no relationship between a firm's dividend policy and the value of its common stock. D) All of the above