Editing and editing software are both associated with creative work. State the budget categories in which they would be placed and why.
What will be an ideal response?
Editing is done by a person, so that would be a personnel cost. Editing software is
a purchased product, which would make it an infrastructure cost.
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The social network theory concept of social distance is affected by ______.
a. close connections b. network size c. how fast a message spreads d. message length
Caitlyn is always willing to confirm other people's importance by understanding how important their time is and offering to help them when necessary. Which maxim of the principle of politeness is Caitlyn demonstrating?
a) tact b) agreement c) generosity d) sympathy
Phil speaks loudly to his friends whether he is at a party or studying in the library. While it is an acceptable behavior at a casual setting (like a party), this communication behavior is inappropriate in a library. Phil is not considering the
a. context. b. culture. c. message. d. individual forces.
In the text, the concept of “repeatability” means
a. Making every ad look the same in a campaign b. Using the same ideas for TV commercials and print ads c. Using common elements to create a series of ads or commercials that convey the same brand message d. Repeating the same ad to increase frequency