According to Social Media Today, in 2010 ________ of the U.S. population had a Facebook profile
A) 55%
B) 41%
C) 25%
D) 33%
B
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Persuasive messages often follow a specialized four-phase format called the
A) PDQ plan. B) AIDA model. C) ASAP model. D) DEFF approach. E) direct, indirect, emotional and logical appeal plan.
Management innovations such as total quality, benchmarking, and business process reengineering cannot lead to sustainable competitive advantage because
A. they cost too much money and effort to implement. B. every company is trying to implement them. C. companies that have implemented these techniques have lost money. D. there is no proof that these techniques work.
In recent years, the position of press secretary has increasingly been awarded to top lobbyists
Indicate whether the statement is true or false
Apple’s forecasts for the first iPad tablets were likely which type of forecast?
a. Quantitative b. Qualitative c. Qualified d. Quantified