What is most likely the first major marketing decision that a retailer must take?
A) positioning
B) targeting
C) segmentation
D) differentiation
E) promoting
C
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An increase in an expense decreases owner's equity
Indicate whether the statement is true or false
What primary strategic planning tool is used for directing and coordinating the marketing effort and helps to guide the firm's marketing strategy?
A. the marketing plan B. the executive summary C. the situation analysis D. the mission statement E. the business plan
Cost-volume-profit analysis is based on certain general assumptions. Which of the following is not one of these assumptions?
A. The efficiency and productivity of the production process and workers will change to reflect manufacturing advances. B. Product prices will remain constant as volume varies within the relevant range. C. Costs can be categorized as fixed, variable, or semivariable. D. Total fixed costs remain constant as activity changes. E. Unit variable cost remains constant as activity changes.
Which court is considered the most influential court in the United States with regard to corporate governance and the chief arbiter of conflicts between corporations?
A) the New York State Supreme Court B) the Supreme Court of California C) the Supreme Court of Illinois D) the Delaware Supreme Court