An advertisement in a trade magazine targeted toward veterinarians urges them to prescribe the drug Hepato for cats and dogs with damaged livers
This advertisement was placed by the product's manufacturer. This advertisement is an example of how manufacturers use a(n)__________strategy.
Fill in the blanks with correct word.
ANSWER: push
Manufacturers may use aggressive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell their merchandise. This approach is known as a push strategy.
You might also like to view...
Actual notice requires a written, not oral, communication to the third party
a. True b. False Indicate whether the statement is true or false
The mode of transportation within the United States that carries the most weight in terms of tons is
A) trucks. B) rail. C) air. D) maritime shipping.
An unbiased estimator is said to be consistent if the difference between the estimator and the parameter grows larger as the sample size grows larger
Indicate whether the statement is true or false
The probability density functions of normal distributions and t distributions are symmetric about their means
Indicate whether the statement is true or false