Actual notice requires a written, not oral, communication to the third party
a. True
b. False
Indicate whether the statement is true or false
False
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Whereas ________ proposals are used to request decisions from managers within an organization, ________ proposals are directed to parties outside the organization
A) formal; informal B) internal; external C) solicited; unsolicited D) external; internal E) direct; indirect
Synthesized material that is reframed for general readers is a _____ source of research
A) tertiary B) secondary C) qualitative D) quantitative E) primary
In which of the following situations is it easier to restore customer satisfaction through prompt service recovery efforts?
A. with a customer who has a long-term relationship with the organization and has been satisfied with its past performance B. with a customer who is focused more on the transaction and has no prior relationship with the organization C. with a customer who has a long-term relationship with the organization and has not been satisfied with its past performance D. with a customer who is reluctant to trust the organization’s performance
?A marketing strategy is a written document that specifies the activities to be performed to implement and control a firm's marketing activities.
Answer the following statement true (T) or false (F)