The product descriptor that follows the brand name is often a concise means of conveying category origin
Indicate whether the statement is true or false
TRUE
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A survey of CEOs of the 162 largest firms on Fortune's list of the 500 largest American corporations found that for developing international skills, respondents believed that a number of courses in the international business curriculum are relevant to their companies, including courses on topics related to:
A. international marketing. B. international legal and political issues. C. international strategy and competitiveness. D. foreign language. E. introduction to international business.
The second step in generating a media list that will help a marketer meet MPR goals is
A) hiring the right advertising agency. B) identifying the individual outlets. C) figuring out where consumers shop for particular products. D) harvesting consumers' e-mail addresses. E) purchasing public relations databases.
Dividend yield shows the annual amount of cash dividends distributed to common shares relative to the stock's market price.
Answer the following statement true (T) or false (F)
The project development perspective suggests that early on the team works on:
a. Making sure members know what their roles are b. Increasing variety and flexibility of team skills c. Developing skills of team members d. Establishing rules and social relationships