Which of the following theories best applies to shopping-around interviewees?

A. inoculation theory
B. dissonance theory
C. identification theory
D. None of the answers is correct.


Answer: A

Communication & Mass Media

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Journalists report which of the following as the biggest problem facing journalism overall?

A. partisan cable news B. broken business model C. audience disinterest D. all of these E. none of these

Communication & Mass Media

When we focus on a particular conversation and others recede into the background, we are organizing based upon proximity

Indicate whether this statement is true or false.

Communication & Mass Media

Maria is considering a new layout for a magazine and wants to evaluate whether different headline styles and color affect sales. She tests three different headline styles and two colors. Which of the following tests are most appropriate for the evaluation of the data from this test?

a. Chi-square b. One-way ANOVA c. Two-way ANOVA d. T-test

Communication & Mass Media

The Census Bureau estimates that e-commerce sales grew from less than one percent of retail sales during the year 2000 to nearly __ percent of retail sales in 2013

A) 2 B) 6 C) 50 D) 70 E) 90

Communication & Mass Media