In his job interview, Dave was surprised to be asked if he could explain ideas clearly and give direction to others. In other words, Dave is being asked about his __________ skills.

A. persuasive
B. communication
C. analytical
D. social


Answer: B

Communication & Mass Media

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Answer the following statement true (T) or false (F)

Communication & Mass Media

According to Media Richness Theory, Twitter is one of the richest communication media because you can see and respond instantly and simultaneously to others

Indicate whether the statement is true or false

Communication & Mass Media

In which phase of the satisfaction step does the speaker forestall opposition by answering possible disagreements that might be raised?

a. statement b. explanation c. theoretical demonstration d. meeting objections

Communication & Mass Media

To empirically demonstrate their belief that television has an important causal effect on culture, Cultivation Theory researchers use a four-step research process. Which of the following activities is associated with the first step, the message system analysis?

A. developing questions about people's understanding of their everyday lives B. doing a detailed content analysis of television programming C. comparing the social realities of light and heavy viewers D. distributing questionnaires to participants in a study

Communication & Mass Media