Detrol, a drug for an overactive bladder, runs a television ad where a empathetic female restroom sign jumps off the door and convinces a patient to have the "Detrol discussion" with her doctor as the patient, after multiple trips to the bathroom, obviously has an overactive bladder. This is an example of a(n) _____ ad.
A. comparative
B. differentiational
C. pioneering
D. institutional
E. competitive
Answer: E
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What will be an ideal response?
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