All of the following are types of direct marketing except
A. catalog marketing.
B. direct-response marketing.
C. direct selling.
D. television home shopping.
E. online retailing.
Answer: C
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A method used by companies to fraudulently inflate revenues includes which of the following?
a. Use of hidden "side letters" giving the customer an irrevocable right to return the product. b. Recording of fictitious sales. c. Shipment of product not ordered by customers. d. All of the above.
A corporation originally issued $13 par value common stock for $15 per share. Which of the following is included in the entry to record the purchase of 300 shares of treasury stock for $11 per share?
A) Treasury Stock—Common is debited for $3300. B) Treasury Stock—Common is credited for $45. C) Retained Earnings is debited for $1650. D) Treasury Stock—Common is debited for $1650.
Successful companies today operate cross-functionally, integrating the operations of all departments.
Answer the following statement true (T) or false (F)
Rationalized retailing is often used in conjunction with _____
a. modular structures b. prototype stores c. recessed storefronts d. unique building designs