Alternative solutions developed by members in the nominal group technique are
A) submitted to a brainstorming group.
B) submitted to the leader who performs the evaluation.
C) rejected if they do not receive unanimous approval.
D) voted on by group members.
Answer: D
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Co-branding works the best when:
A) the two brands are unrelated B) a well-known brand is attached to a lesser-known brand C) a private label is co-branded with a manufacturer's brand D) it builds the brand equity of both brands
After leaving the doctor’s office, Jerry has decided to join the gym. His doctor explained that his blood sugars are high and that he needs to lose weight in order to avoid acquiring diabetes. His doctor suggested that he take a year to lose the weight because it is dangerous to lose weight quickly. Jerry’s goal of lowering his blood sugar is an example of what element of goal-setting theory?
A. behavioral goals B. immediate goals C. performance goals D. operational goals
______ are shortcuts or “rules of thumb” that allow us to make judgments and decisions quickly and efficiently.
A. Heuristics B. Satisficing C. Persuasive D. Intuition
One way that culture can influence negotiation is through protocol. Briefly define the use of protocol in negotiation. How does the American culture rank compared to other countries in the use of protocol?
What will be an ideal response?