______ are shortcuts or “rules of thumb” that allow us to make judgments and decisions quickly and efficiently.
A. Heuristics
B. Satisficing
C. Persuasive
D. Intuition
A. Heuristics
You might also like to view...
Which of the following statements is true with regard to a percent-of-sales marketing and sales budget?
A) It works by implementing a harvest strategy that requires more than the normal percentage of sales to achieve share and sales objectives. B) An aggressive growth strategy in this budget slowly reduces marketing and sales expenses as a percentage of sales while market share is harvested over time. C) The cost of customer acquisition and retention is the primary determinant of the budget and resource allocation under this approach to budgeting. D) It focuses on previous experience, but it could vary from past experience depending on the nature of the strategic market plan. E) It specifies each marketing task and the amount needed to accomplish it, given a particular strategic market plan and the task-related marketing mix strategies.
Answer the following statements true (T) or false (F)
1. E-mail communication carries less formal expectations than written communication. 2. Thank-you notes should be sent after you have received a job offer. 3. Excellence in writing requires you to evaluate your audience. 4. Process directives are filed as official documents of organizational policy.
A company that has the regional vice presidents for North America, Latin America, Europe, and Africa reporting to the international division president is said to be a(n) ________
A) international subsidiary B) geographical organization C) world product group D) export department E) hierarchical organization
Provide definitions for the following types of investments.
a. Controlling interest equity investment b. Available-for-sale debt investment c. No significant influence equity investment