Which of the following is true of retail advertising?
A. It is designed to stimulate demand for the general product class or an entire industry.
B. It is done to build store traffic and sales.
C. It is done by large companies on a nationwide basis or in most regions of the country.
D. It is targeted at marketing channel members such as wholesalers, distributors, and suppliers.
E. It takes the form of direct-response advertising.
Answer: B
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The purchase of office equipment at a cost of $3,600 with an immediate down payment of $1,000 and agreement to pay the balance within 60 days is recorded by:
a. A debit of $3,600 to Office Equipment, a credit of $1,000 to cash, and a credit of $2,600 to Accounts Payable. b. A debit of $2,600 to Accounts Receivable, a debit of $1,000 to Cash, and a credit of $3,600 to Office Equipment. c. A debit of $3,600 to Office Equipment, a credit of $1,000 to Cash, and a credit of $2,600 to Accounts Receivable. d. None of these choices
A government-defined prevailing wage is the minimum wage that must be paid for work done on covered government projects or purchases.
Answer the following statement true (T) or false (F)
France, Italy, and Germany boast sophisticated marketing systems and are three good examples of ________
A) preindustrial countries B) least developed countries (LDCs) C) developing countries D) developed countries E) BRIC countries
Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?
A. economic B. social C. technological D. regulatory E. competitive