Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?
A. economic
B. social
C. technological
D. regulatory
E. competitive
Answer: B
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A lower gross profit or gross profit percentage (by one department compared to another) means that one department is less profitable than another
a. True b. False Indicate whether the statement is true or false
Discuss the facts pertaining to laws against discrimination based on marital status.
What will be an ideal response?
This symbol, when used with a registered trademark or service mark, puts others on notice that the mark is registered and that federal lawsuits may be brought to protect the mark.
A. ® B. © C. TM D. SM
The brand __________________ is sometimes seen as soft measures since they are based on perception and attitude.
a. Promise b. Value c. Equity d. Identity