________ and direct selling are two methods of personal selling used to generate sales.
A. Advertising specialties
B. Telemarketing
C. Public relations
D. Sales promotion
E. Infomercials
Answer: B
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A company can use the BCG matrix to determine which of its products or services should receive more or less investment
Indicate whether the statement is true or false
________ refers to how many people were exposed to a brand through a promotional effort and ________ refers to how many times they were exposed
A) Reach; exposure B) Reach; efficiency C) Reach; frequency D) Efficiency; frequency E) Efficiency; synergy
Shale Oil Processing Corporation combines its assets and debts with those of Tierra Frakking Company to form United Resources, Inc Shale and Tierra cease to exist. The formation of United Resources is? A) a consolidation
B) a merger. C) a purchase of assets. D) a share exchange.
Garza Corporation has two production departments, Casting and Customizing. The company uses a job-order costing system and computes a predetermined overhead rate in each production department. The Casting Department's predetermined overhead rate is based on machine-hours and the Customizing Department's predetermined overhead rate is based on direct labor-hours. At the beginning of the current year, the company had made the following estimates: CastingCustomizingMachine-hours 20,000 13,000Direct labor-hours 1,000 7,000Total fixed manufacturing overhead cost$152,000$68,600Variable manufacturing overhead per machine-hour$2.10 Variable manufacturing overhead per direct labor-hour $4.30The estimated total manufacturing overhead for the Customizing Department is closest to:
A. $30,100 B. $68,600 C. $98,700 D. $54,110