Ambush marketing occurs when a brand attempts to associate itself with a major event, such as the Olympics, without being an official sponsor of the event
Indicate whether the statement is true or false
TRUE
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Multicultural brands are different brands within a company's portfolio that are each created and managed to be relevant to a specific cultural group
Indicate whether the statement is true or false
There are three steps in Lewin’s change process. The one that challenges the status quo by shaking up assumptions is known as ______.
A. changing B. thawing C. unfreezing D. refreezing
Chuck is part of a team identifying ideas to cut expenses. The team has decided to hold a brainstorming session. Which of the following strategies would likely produce the best results?
A) Discourage wild thinking; all ideas generated should be rational and feasible. B) Critique and evaluate each idea as it is presented during the brainstorming session. C) Set an established time limit. D) To encourage the maximum number of ideas, avoid defining the problem at the beginning of a brainstorming session.
The alternative to market transactions in TCE is:
a. Barter b. Gifts c. Employment contracts d. Potlatch