To insure against the loss of a camera caused by leaving it on a bus, one would purchase
a. an all-risk policy.
b. a burglary policy.
c. an inland marine policy.
d. none of these.
A
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A business with a short-term perspective lacks a strong consumer focus
Indicate whether the statement is true or false
Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
A) marketing research B) marketing intelligence C) internal reports system D) consumer information support system E) external environment reporting system
How do you identify the customer needs your venture should address?
a. By observing and talking to customers b. Asking the competitors c. Looking it up on the Web d. Calling your customers on the phone
During the current year, merchandise is sold for $981,000. The cost of merchandise sold sold is $588,600.
a. What is the amount of the gross profit? $
b. Compute the gross profit percentage (gross profit divided by sales). Round to the nearest whole number. %
c. When will the income statement report net income?