How do you identify the customer needs your venture should address?
a. By observing and talking to customers
b. Asking the competitors
c. Looking it up on the Web
d. Calling your customers on the phone
a. By observing and talking to customers
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In technology-based markets, the marketing manager must understand who are the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures
Which of the following types of customers will be the last to buy the product? A) late majority B) early majority C) innovators D) laggards
_____ are the most powerful computers at any given time, but are built especially for assignments that require arithmetic speed.
A. Mainframe computers B. Mega-servers C. Supercomputers D. Workstations
Explain how a company would utilize a single-product strategy and a diversification strategy (including a vertical integration strategy). Provide an example of a company that uses each type of strategy.
What will be an ideal response?
Dormentor Inc produces, converts, and markets packaging products including boxboard, container board, and numerous other specialty packaging products. In an attempt to increase its organic growth, the company decides to introduce new products
It asks the managers and employees to send in ideas for new products. Before launching products based on any of these ideas, what are the stages that the company has to go through?