The determination of fair use of copyrighted material is based on
a. the effect of use on the potential market for the work.
b. the time period involved.
c. specific legal guidelines set forth by OSHA.
d. the GAD doctrine.
ANSWER: a
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In discriminant analysis, rejecting the null hypothesis means there is significant discrimination between groups
Indicate whether the statement is true or false
Video on demand(VOD), iPods, and DVRs (digital video recorders) present which of the following challenges for advertisers?
A) Consumers are watching less television programming. B) Consumers have difficulty attending to specific advertising messages due to advertising clutter. C) Audiences are less interested in media consumption. D) Consumers have more choices about what advertisements to watch or not watch. E) Television advertising is becoming more expensive.
Acme Global used to require budget officers to get three signatures on each budget form. When Michael took over the accounting department, he changed the form so that only one signature was needed. This is an example of _______.
A. job simplification B. job rotation C. job enlargement D. job enrichment E. skill enrichment
Wholesaling is the final part of the marketing process in which exchanges are entered into for personal, family, or household purposes.
Answer the following statement true (T) or false (F)