When a portion, or sample, of a population of people, events, or phenomena of a

particular kind are observed, the resulting statistical data is termed

(a) descriptive.
(b) inferential.
(c) unambiguous.
(d) methodological.


B

Communication & Mass Media

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The clear dividing line between informative and persuasive presentations is the speaker's purpose

Indicate whether the statement is true or false

Communication & Mass Media

As Professor Webber delivers her presentation she must pay close attention to audience

feedback. What messages, sent by her audience, should she pay close attention to? A) written B) nonverbal C) verbal D) none of the above

Communication & Mass Media

The term external validity refers to generalizability of research findings to the population

Indicate whether the statement is true or false

Communication & Mass Media

A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences

a) desire
b) action
c) interest
d) attention

Communication & Mass Media