When a portion, or sample, of a population of people, events, or phenomena of a
particular kind are observed, the resulting statistical data is termed
(a) descriptive.
(b) inferential.
(c) unambiguous.
(d) methodological.
B
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The clear dividing line between informative and persuasive presentations is the speaker's purpose
Indicate whether the statement is true or false
As Professor Webber delivers her presentation she must pay close attention to audience
feedback. What messages, sent by her audience, should she pay close attention to? A) written B) nonverbal C) verbal D) none of the above
The term external validity refers to generalizability of research findings to the population
Indicate whether the statement is true or false
A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences
a) desire
b) action
c) interest
d) attention