Sales/marketing information system is traditionally part of the AIS.
Answer the following statement true (T) or false (F)
False
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Each week, Eli leads an all-employee meeting to communicate sales goals, answer questions, and provide motivation for achieving goals. Eli is engaging in which management function?
A. planning B. organizing C. leading D. controlling
To plan effective marketing strategies, the company must ignore its competitors
Indicate whether the statement is true or false
Which of the following is an example of unpublished secondary data??
A) ?Internet resources B) ?Brochures C) ?Medical records D) ?Technical reports
Which theory recommends providing an organizational environment and response patterns that reward and encourage desirable behaviors while discouraging or punishing undesirable ones?
a. Equity theory b. Expectancy theory c. Goal setting theory d. Reinforcement theory