To plan effective marketing strategies, the company must ignore its competitors
Indicate whether the statement is true or false
FALSE
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Smith Company presents the following data for 2012. Inventories, beginning of year $ 310,150 Inventories, end of year 340,469 Cost of Goods Sold 2,103,696 Net Sales 8,690,150 The number of days' sales in inventory is:
a. 65.8. b. 60.8. c. 59.1. d. 58.1. e. 60.4.
Which of the following statements about target marketing is NOT correct?
A. Target marketing aims at a marketing mix that is tailored to fit specific target customers. B. Mass marketers cannot do target marketing. C. Target marketing is not mass marketing. D. Marketing-oriented managers practice "target marketing." E. Target marketing can mean big markets and profits.
Suppose the U.S. imposes import restrictions on Japanese cars. What is likely to happen to the U.S. current-account deficit?
What will be an ideal response?
Bois Corporation has provided its contribution format income statement for January. Sales$426,400Variable expenses 260,000Contribution margin 166,400Fixed expenses 120,900Net operating income$45,500 The degree of operating leverage is closest to:
A. 3.66 B. 9.37 C. 0.11 D. 0.27