The way we respond when others use offensive words or phrases to describe cultural groups reveal our ______.

a. ethnocentrism
b. cultural imperialism
c. biases and stereotypes
d. tolerance of the unknown


c. biases and stereotypes

Communication & Mass Media

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According to the text, the gay market is perceived as desirable to advertisers for which of the following reasons?

A. It was a relatively neglected market previously. B. Gay-targeted ads are easier to produce. C. It is perceived as relatively upscale. D. all of these

Communication & Mass Media

Give an example of a proposition of fact, value, and policy

What will be an ideal response?

Communication & Mass Media

In preparing for observing in the field, a researcher using qualitative methods would restrict the literature review to only studies that also report qualitative methods.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Mia's boss asked her to prepare a presentation for her company's sales staff on an exciting new product offering but was surprised when Mia began her presentation with a 15-minute review of the company's current product line. Mia's presentation likely caused speaker interference for her audience due to ___________

a. message overload b. message simplicity c. message complexity d. verbal clutter

Communication & Mass Media