The way we respond when others use offensive words or phrases to describe cultural groups reveal our ______.
a. ethnocentrism
b. cultural imperialism
c. biases and stereotypes
d. tolerance of the unknown
c. biases and stereotypes
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According to the text, the gay market is perceived as desirable to advertisers for which of the following reasons?
A. It was a relatively neglected market previously. B. Gay-targeted ads are easier to produce. C. It is perceived as relatively upscale. D. all of these
Give an example of a proposition of fact, value, and policy
What will be an ideal response?
In preparing for observing in the field, a researcher using qualitative methods would restrict the literature review to only studies that also report qualitative methods.
Answer the following statement true (T) or false (F)
Mia's boss asked her to prepare a presentation for her company's sales staff on an exciting new product offering but was surprised when Mia began her presentation with a 15-minute review of the company's current product line. Mia's presentation likely caused speaker interference for her audience due to ___________
a. message overload b. message simplicity c. message complexity d. verbal clutter