Gap analysis involves identifying an opportunity between the demand for a product or service and the availability of the product or service that you can buy from vendors to be resold to your customers.
Answer the following statement true (T) or false (F)
False
In a gap analysis, individuals identify a gap or an opportunity that exists between the demand for a product or service and the supply provided by the firms in the market.
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Negotiators may be more likely to adjust their negotiation tactics when they are with a more distant (versus more similar) culture.
Answer the following statement true (T) or false (F)
The Census of Population is conducted every _____ years
a. 3 b. 5 c. 7 d. 10
Which of the following values is considered the market value when valuing inventory at lower-of-cost-or-market?
A) sales price less the company's normal mark-up percentage B) current replacement cost C) cost plus the company's normal mark-up percentage D) historic cost
Karolina has been working in integrated marketing communications for High Flying Kites Company. She is very conscious of how much money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company's products. Which of the following would be the best communications method for achieving her goals?
A. Database marketing B. Mass media C. Special-interest magazines D. Podcasts