A journalist writing a narrative story needs to rely on ______ to set a scene properly.

A. primary senses
B. secondary senses
C. extra-sensory perception
D. other people’s senses


B. secondary senses

Communication & Mass Media

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Theories help you understand how to communicate, whereas strategies and skills help you understand what and why to communicate

Indicate whether the statement is true or false

Communication & Mass Media

A pamphlet on the potential for common household products to cause cancer done by the American Cancer Society is an example of which kind of source?

A. government publication B. special-interest group publication C. Wiki D. academic journal

Communication & Mass Media

What adaptation strategy is employed by followers?

a) Minimize perceptions of risk by explaining how this has worked in the past. b) Provide extensive and detailed explanations to support points being made. c) Respond to challenges faced without appearing defensive. d) Develop credibility by gaining the endorsement of someone the decision maker respects.

Communication & Mass Media

People from different cultures generally attribute illness to one of four causes. Identify them and discuss their fundamental assumptions.

What will be an ideal response?

Communication & Mass Media