A live-recorded commercial format, where the advertiser records the opening and closing of a commercial, is called a/an:

a. Croissant
b. Éclair
c. Bagel
d. Donut


d

Communication & Mass Media

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Bias in language can be directed against ________

A) age B) class C) sexual orientation D) ability E) all of the above

Communication & Mass Media

Both your general and specific purpose can be used as guides for your choice of an

organizational pattern for your presentation. Indicate whether the statement is true or false

Communication & Mass Media

When a professor lectures to a large class of students, this is an example of mass communication.

Answer the following statement true (T) or false (F)

Communication & Mass Media

A product's ________ is what sets it apart from other brands in the same product category.

A. forced exposure B. accountability metrics C. return on investment D. unique selling proposition

Communication & Mass Media