A product's ________ is what sets it apart from other brands in the same product category.

A. forced exposure
B. accountability metrics
C. return on investment
D. unique selling proposition


Answer: D

Communication & Mass Media

You might also like to view...

Which of the following characteristics of a speech is affected by the size of your audience?

A) the degree of formality of your presentation B) the amount of supporting material you use C) the impact of your attention getter D) the length of your speech E) the type of organizational pattern

Communication & Mass Media

If the speech teacher asked the class to "judge or discuss" the speeches given in class, what would the teacher want from the class?

a. The class would be asked to give "criticism" or constructive feedback to the speaker. b. The class would talk about what they heard in the speeches that day. c. The class would be asked to give "thumbs up" or "thumbs down." d. The class would offer rhetorical strategies for future speakers.

Communication & Mass Media

A person's racial classification is typically based on _____, which are the visible physiological attributes such as skin color

a. phenotypes b. stereotypes c. religion d. language

Communication & Mass Media

Which of the following is most likely an example of a primary group?

A. a group of students preparing a presentation B. a group of workers solving a problem C. a group of women playing cards D. a group of workers building a house

Communication & Mass Media