The purchasing manager of Ingram Printing has selected HP as the supplier of its new high-speed printer and negotiated the terms of the contract. The purchasing manager is the ________ for Ingram.
A. buyer
B. influencer
C. decider
D. user
E. gatekeeper
Answer: A
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A(n) ________ strategy is another name for identifying shifts in market segments that are causing gaps to develop, then rushing in to fill the gaps and developing them into strong segments
A) frontal attack B) flanking C) encircling D) counteroffensive E) bypass
Which of the following best explains the goal of neuromarketers?
A) using subliminal messages to influence consumer decisions B) collecting data about responses to advertising and products by scanning consumers' brains C) observing and tracking consumer behavior on the Internet D) designing marketing research experiments using the Internet E) analyzing data from various sources to answer complex "what if" questions
Merchandise is sold for $3,600, terms FOB destination, 2/10, n/30, with prepaid freight costs of $150. If $500 of the merchandise is returned prior to payment and the invoice is paid within the discount period, the amount of the sales discount is $65
Indicate whether the statement is true or false
On a service blueprint, the line that delineates between the activities that the customer sees and those not seen by customers is called the?
a. Line of demarcation b. Line of separation c. Line of delineation d. Line of visibility