________ is the ratio of net marketing contribution to a company's investment in marketing and sales expenses
A) Gross profit
B) Marketing ROI
C) Return on equity
D) Marketing ROS
E) Market demand
B
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Which of the following can be used to calculate the expected return of the portfolio in B6?
a) {=SUM(TRANSPOSE(B2:B5)*E2:H2)}
b) =FAME_ExpValue(B2:B5,E2:H2)
c) =B2*E2+B3*F2+B4*G2+B5*H2
d) {=SUMPRODUCT(TRANSPOSE(B2:B5),E2:H2)}
e) All of the above
A company wants to promote a new line of tools as easy-to-use and more adaptable than competitors' products. Which value chain function would the company use to develop customer perceptions of the utility of the new tools?
A. customer service B. design C. marketing D. materials management E. production
A set of individuals aligned together for a common cause is referred to as a network army
Indicate whether the statement is true or false
________ refers to how easily people with disabilities can approach and use web resources
A) Web accessibility B) Usability C) Crowdsourcing D) Media richness