A ________ is the logic that guides the selection of a particular marketing mix to achieve marketing objectives
A) promotional strategy
B) media strategy
C) marketing-mix strategy
D) media plan
E) media-mix model
C
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The memo of transmittal is used
A) to deliver the document B) to deliver the document to a client outside the firm C) to deliver the document within the firm D) only when the document is transmitted electronically E) only when the document is displayed publicly
Profit margin ? Asset Turnover is often referred to as the _________________________
Fill in the blank(s) with correct word
When a firm uses a heavy advertising and sales promotion campaign to build demand for a product it is utilizing which promotional strategy?
a. push b. viral marketing c. public relations d. point-of-purchase e. pull
Jennifer has worked for many years reviewing and approving print ads for her firm. She has memorized a checklist of key points to review. All of the following would be on her checklist except
A. brand elements. B. subheads. C. body copy. D. photo credits. E. headline.