When a firm uses a heavy advertising and sales promotion campaign to build demand for a product it is utilizing which promotional strategy?
a. push
b. viral marketing
c. public relations
d. point-of-purchase
e. pull
e. pull
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______________ is building an argument by utilizing individual examples, pieces of information, or cases, and then pulling them together to make a generalization or come to a conclusion.
a. Inductive reasoning b. Causal reasoning c. Deductive reasoning d. Analogical reasoning
A unique attribute is an attribute whose value is different for each entity instance
Indicate whether the statement is true or false
In brainstorming, the team sits around a table, with a facilitator at a flip chart, chalk board, or personal computer with a projector to record ideas. One member states an idea, and then
a. the next member states an idea. b. the others judge the idea. c. another member supports the idea. d. the others decide if it should stay on the list.
The _____ model of a systems development life cycle assumes that requirements will remain stable after they are defined
a. spiral life cycle b. waterfall life cycle c. incremental build life cycle d. RAD life cycle