Which of the following statements about the PR campaign that followed the Tylenol tampering is true?
A. It was successful because it succeeded in covering up what had happened.
B. It was successful because it was immediate and honest.
C. It was a failure because afterward people viewed the manufacturer as cold and uncaring.
D. It was a failure because the company tried to handle media relations with a one-person office.
B. It was successful because it was immediate and honest.
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The belief that possessions are important in life, which is a value that most of the rest of the world attributes to the United States, is ______.
A. efficiency B. activity orientation C. individualism D. materialism
Thibaut and Kelley's theory about the costs and rewards of relationships is known as
_________ theory. Fill in the blanks with correct word
Yvonne is completing an internship at a public relations ?rm where Sharon is her boss. Yvonne's
perception of Sharon's abilities is overwhelmingly positive. As their relationship grows, Yvonne ?nds that she wants to be like Sharon, and Sharon encourages Yvonne to choose a career in public relations. Sharon is exerting coercive power over Yvonne. Indicate whether the statement is true or false
People choose to be deceptive for a variety of reasons, and these reasons can be divided into two categories: __________.
A. altruistic and to gain resources B. altruistic and self-serving C. to protect one's self-image and self-serving D. self-serving and to gain resources