In a short essay, discuss why it is important to evaluate a marketing research project. Include a listing of at least five specific questions that should be asked when evaluating the marketing research project
What will be an ideal response?
Every marketing research project provides an opportunity for learning, and the researcher should critically evaluate the entire project to obtain new insights and knowledge. The key question to ask is, "Could this project have been conducted more effectively or efficiently?" This question raises several more specific questions. Could the problem have been defined differently so as to enhance the value of the project to the client or reduce the cost? Could a different approach have yielded better results? Was the research design the best? How about the mode of data collection? Should mall intercepts have been used instead of telephone interviews? Was the sampling plan the most appropriate? Were the sources of possible design error correctly anticipated and kept under control, at least in a qualitative sense? If not, what changes could have been made? The insights gained from such an evaluation will benefit the researcher and subsequent projects.
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Good mission statements are essential to being a success in business. Describe the major characteristics that good mission statements should have
What will be an ideal response?
When stockholders make an investment, the Common Stock account is debited
Indicate whether the statement is true or false
The Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 makes it more difficult for debtors to file for bankruptcy and have their unpaid debts discharged
Indicate whether the statement is true or false
On December 1, 2017, Sheehan, Inc sold machinery to a customer for $2,000
Sheehan regularly sells machinery. The customer could not pay at the time of sale but agreed to pay 9 months later and signed a 9-month note at 12% interest. Prepare the journal entry to record the revenue at the time of sale. Ignore the entry for cost of goods sold. What will be an ideal response