What are some of the limitations of observational research?
What will be an ideal response?
Some things simply cannot be observed, such as attitudes, motives, or private behavior. Long-term or infrequent behavior is also difficult to observe. Finally, observations can be very difficult to interpret. Because of these limitations, researchers often use observation along with other data collection methods.
You might also like to view...
Referring to Table 11.3, the cross-exchange rate between the euro and Swiss franc is approximately
a. .68 euros per franc.
b. .68 francs per euro.
c. .64 euros per franc.
d. .64 francs per euro.
Someone with a very high need for achievement ______.
a. will probably often give recognition to others for their accomplishments b. might have difficulty motivating others c. will find it difficult to recognize the accomplishments of others d. would not have emotional intelligence
During the evaluation stage of the product adoption process, consumers ________.
A. seek out information to further define the product B. purchase the product with the intent of becoming a dependable user C. combine all information and assess the product for trial purchase D. get to know of the product, but have insufficient information to move forward through the adoption process E. purchase the product for the purpose of making a value decision
Which of the following is NOT an advantage of video interviews?
a. They make better use of a recruiter's valuable time. b. They screen out applicants who cannot work under pressure. c. They allow students who may have financial constraints to meet with large companies. d. They eliminate the need for face-to-face interviews.