In a price-sensitive market, product positioning generally requires a higher price because this is the only source of differentiation that target customers value
Indicate whether the statement is true or false
FALSE
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According to Herzberg's two-factor theory, only ______ factors can make employees satisfied with their jobs.
A. growth B. affiliation C. motivating D. hygiene E. security
How does MPR planning overlap with a firm's other planning efforts?
What will be an ideal response?
The failure of Apple Newton, the first PDA, highlights the fact that ________.
A. the essential benefit is not the fundamental need met by a product B. intense marketing communications can even make a wrong product successful C. people look for products that are technically superior D. the essential component in delivering value is product pricing E. the best product technically is not always the most successful product
Which of the following answers best captures the idea of social accounting?
A. It is a way to measure a company's greenwashing efforts. B. It assesses customer loyalty that arises from CSR initiatives. C. It measures strategy, governance, stakeholder involvement, and follow-through in a company's CSR strategies. D. It develops a set of reporting guidelines and standards to assess a company's impact on social and environmental concerns. E. All of the above