Which is the hardest media literacy guideline to follow?
a. Making cross-channel comparisons
b. Becoming more skilled at designing messages
c. Not taking privacy for granted
d. Taking personal responsibility
d. Taking personal responsibility
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Some researchers claim that the huge number of social media communities with constantly changing contexts, significant others, and reference groups make it difficult for anyone
a. to establish a stable reference point. b. to establish community. c. to develop a stable self identity. d. to understand self-esteem. e. to develop self-worth.
When someone offers criticism you should:
A. Tell them you cannot talk now, and then avoid them for the rest of the day. B. Listen to what they say and then paraphrase it to make sure you understand correctly. C. Tell them all of the reasons they are wrong and then forget about it. D. Offer similar criticism back to the person because if you need to know about your issues, they should know too. E. Both B and C above.
The "Railroad-Truckers Brawl" of the 1950s is significant because it led to
A) a court ruling establishing public relations as a legitimate activity in public policy debates B) the creation of the Federal Trade Commission C) major reforms in the conduct of government public relations D) the licensing of public relations E) the cancellation of The Howdy Doody Show
Because so many newspapers now have online versions of their publications, many observers feel that "circulation" is an insufficient measure of a paper's true readership. They propose a new metric that combines paper and unique online readers called
A. integrated audience reach. B. market saturation. C. cumulative eyes. D. total readership.