Brenda, an American, works for an automobile manufacturer in Maine. Her manager, Roy, sends her on an overseas assignment to handle operations at the company's newly acquired plant in Germany. Which statement, if true, most likely led to Brenda being chosen for the assignment?
A. Brenda is insensitive to differences in cultures and norms.
B. Brenda works best with those from feminine cultures with low power distance.
C. Brenda prefers to work in a less challenging work environment.
D. Brenda lacks tolerance to ambiguity and resists change.
E. Brenda possesses the motivation to succeed and is achievement-oriented.
Answer: E
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A price skimming strategy is most often used for a new product when
A. competition in the market is abundant. B. customers are unwilling to spend a large amount of money on the product. C. the supply of the product is greater than its demand. D. the product is perceived by the target market as having unique advantages.
Which of the following items is not typically used to prepare financial statements?
A) Historical costs B) Inflation adjustments C) Estimations D) Assumptions
The Dulac Box plant produces 500 cypress packing boxes in two 10-hour shifts. Due to higher demand, they have decided to operate three 8-hour shifts instead. They are now able to produce 600 boxes per day. What has happened to productivity?
A) It has not changed. B) It has increased by 37.5 boxes/hr. C) It has increased by 20%. D) It has decreased by 8.3%. E) It has decreased by 9.1%.
Which of the following statements about consumer and business markets is true?
A. It is often easier to define customer needs in business markets. B. A marketing mix directed at an organizational customer is usually less precisely adjusted to the needs of the specific customer. C. Promotion to consumer markets usually relies more heavily on the use of personal selling. D. None of these statements is true.