____________ is the weight we attach to a particular person or phenomenon in interaction between people from different cultures.
a. Prejudice
b. Salience
c. Achievement culture
d. Assimilation
b. Salience
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Ernest Dichter's interviewing method called motivational research was used to
A) seek subconscious appeal that can be used in advertising. B) seek subliminal messages that propel audiences to react. C) create color schemes that trigger positive feelings. D) design Internet ads.
Talia hears a report on the news that there is an outbreak of meningitis in her area. The local media report that one victim is a student at her school. Talia skips her classes for a week, and when she does return, she sits away from other students. Since Talia never worried about meningitis before seeing the news coverage, she has most likely been influenced by a health ________ in the media.
A. scare B. campaign C. dramatization D. message
In the context of ruining a performance review, the ________ causes individuals to refrain from assigning extreme ratings to facets of performance.
A. pitchfork effect B. central tendency C. recency error D. halo effect
When you fail to recognize and keep pace with the inevitable changes occurring in things and people, you are __________.
A. engaging in static evaluation B. using symbolic language C. relying on extremes D. showing disconfirmation