Ernest Dichter's interviewing method called motivational research was used to
A) seek subconscious appeal that can be used in advertising.
B) seek subliminal messages that propel audiences to react.
C) create color schemes that trigger positive feelings.
D) design Internet ads.
Answer: A
You might also like to view...
The public relations practitioner's role as a relationship manager
A) can involve the delivery of unpopular truths B) resolves the misleading question of whether one should serve as an advocate or as an objective observer C) can mean that sometimes it is necessary to be an advocate D) All of the above E) None of the above
Mallory told the other club officers that she wanted to find a solution that everyone in the group could agree on. In other words, Mallory wanted _____.
A. surrender B. groupthink C. brainstorming D. consensus
One emergency response communication guideline from the Resolution and Evaluation stage is:
a) to provide all needed and approximate information to reassure audience and calm anxiety. b) to inform and persuade about ongoing cleanup, recover and rebuilding efforts. c) broad-based cooperation with and support of emergency responders and recovery efforts. d) to react to feedback from affected publics to correct misunderstanding and rumor.
Which of the following is not an example of a signpost designed to indicate a sequence of events?
A. on the other hand B. now, then C. finally D. first, second, third