__________ terms require clarification because they have two or more equally
correct meanings.
(a) Vague
(b) Technical
(c) New
(d) Equivocal
D
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_____ attention is the tendency to focus on those things that we think will fulfill our needs or will be enjoyable
Fill in the blank with the appropriate word.
People with high ethnocentrism view different cultures as __________ to their own culture
Fill in the blanks with correct word
Choosing what clothes to wear each day is considered low-involvement decision
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1.Opening lines serve as the dominant element in your marketing piece. 2.The first sentence or two of your body copy works like a lead in some ways. 3.With the main body copy, you should provide your audience with opportunities to do something. 4.As a copywriter for an organization, your job is to create clear messages that target a defined audience. 5.Copywriters do not need to understand their audience members as much as others in the field of media.