Media relations is particularly important for IR practitioners for all the following reasons, except:

a. IR must be the gatekeeper for the company CEO
b. Misinformation is dangerous to the company so IR monitoring processmust be diligent and broad
c. IR must know the buzz as well as what media is reporting as these storieshave direct impact on the value of a company shares

d. Financial news and information about a corporation's reputation is nowavailable on blogs, list-servs, and chat rooms as well as traditional media.


a

Communication & Mass Media

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Most audiences will expect you to back up facts with

extended logical arguments. Indicate whether the statement is true or false

Communication & Mass Media

Hearing only what we want or expect to hear is a form of __________ __________

Fill in the blank(s) with correct word

Communication & Mass Media

Which of the following terms is most concrete?

A. animal B. orange, tiger-striped cat C. mammal D. "Meatball" (my cat's name) E. feline

Communication & Mass Media

While conducting a training session on conflict management, the trainer is challenged by a trainee who had a negative experience when trying to handle a similar situation. What strategy does your text suggest might be helpful?

a. Ignore the trainee. b. Ask him or her to explain and expand on their experience. c. Acknowledge that negative experiences are inevitable and using the skills offered in training may reduce the negative experiences. d. Ask the trainee to demonstrate the problem and brainstorm for solutions.

Communication & Mass Media