Which of the following is a disadvantage of using information from internal databases?
A) Obtaining information from internal databases is both time-consuming as well as expensive.
B) It is not possible to verify information obtained from internal databases.
C) Using information from internal databases leads to biased research findings.
D) Internal information may be incomplete or in the wrong form for making marketing decisions.
E) Internal databases do not support highly sophisticated technologies that make it difficult to store large volumes of data.
D
You might also like to view...
Emphasizing how your product or service meets your audience's needs is part of which aspect of the AIDA approach for organizing sales messages?
A) Grabbing your audience's attention B) Creating a sense of desire in your audience C) Making it easy for the audience to act D) Building your audience's interest E) Letting your audience know how to respond
Labor unions are organizations that represent employees in the collective bargaining process with employers over ______.
a. wages, benefits, and working conditions b. wages and benefits but not working conditions c. working conditions but not wages and benefits d. working conditions and wages but not benefits
When focusing on social responsibility, the value of an organization's marketing activities are measured based on _____.
A. sustainability B. selling orientation C. accountability D. total quality management E. production orientation
A flexible budget performance report compares the differences between:
A. Actual performance and standard costs at the budgeted sales volume. B. Budgeted performance over several periods. C. Actual performance and budgeted performance based on actual sales volume. D. Actual performance and budgeted performance based on budgeted sales volume. E. Actual performance over several periods.