Which of the organizational team outputs focuses on a tentative project or course of action?

A) products B) plans C) decisions D) services


B

Communication & Mass Media

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Ernest Dichter's interviewing method called motivational research was used to

A) seek subconscious appeal that can be used in advertising. B) seek subliminal messages that propel audiences to react. C) create color schemes that trigger positive feelings. D) design Internet ads.

Communication & Mass Media

All of the following are formats used for surveys or questionnaires except:

a. likert scales b. checklists c. yes and no responses d. rank order e. interviews

Communication & Mass Media

In order to identify the various perceived needs of organization members to develop a thorough needs analysis, trainers should:

A. interview the participants B. observe the participants C. survey the participants D. interview, observe, and survey the participants E. None of these answers are correct.

Communication & Mass Media

Lynnette likes to go out with her friends from time to time, but her boyfriend Harold wants to spend all his time with Lynnette. To make him happy, Lynnette decides to stop going out with her friends and spends every night at home with Harold. This is the strategy of:

  a.  selection.   b.  neutralization.   c.  reframing.   d.  separation.

Communication & Mass Media