Describe the three basic strategies to increase brand alliance.
What will be an ideal response?
1. Raise brand loyalty directly among existing customers by establishing loyalty programs. 2. Maintain engagement with one's customers by frequently refreshing the product line. 3. Involves ethical conduct, "green" product support of environmental efforts, CRS, fair trade, and cause marketing.
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John Hagen, a veteran appliance salesperson, is in an interview with a potential prospect. As the prospect talks about how more people are renting appliances rather than buying them, Hagen replies, "Really? That's interesting. So how many refrigerators do you want to order?" Hagen is engaged in ________ listening.
A. routine B. borderline C. marginal D. active E. evaluative
If the standard deviation is 2.7, the Z value is 1.65, and the expected date of completion is 27 weeks, then the due date for project completion is ______.
A. 31.46 weeks B. 22.55 weeks C. 32.35 weeks D. 46.45 weeks
Poole Products Inc Poole Products Inc has the following product information available: Sales price $25 per unit Variable costs $10 per unit Fixed costs $36,000 Refer to the Poole Products Inc information above. What is the break-even point in units?
A) 1,029 units B) 1,440 units C) 2,400 units D) 5,400 units
Trade barriers are
A. restrictions on imports. B. restrictions on exports. C. the lack of incentives and subsidies to stimulate imports. D. the lack of incentives and subsidies to stimulate exports.