In an examination of Presidential apologies, a researcher identified the number of times Presidents used the phrase "I am sorry" and "I was wrong." What is the coding unit for this content analysis?
a. thematic
b. syntactical
c. referential
d. physical
Answer b,
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When an audience member makes a commitment verbally or mentally to change his or her behavior because of a message, the end result is called
a) attitude change. b) dissemination of information. c) acceptance of message. d) content exposure.
Distractions that interfere with communication are referred to as
A. encoding. B. decoding. C. channels. D. noise.
In content analysis, the frequency with which elements occurs is always a direct reflection of this element's value.
Answer the following statement true (T) or false (F)
For a screenplay to function effectively, it is important for many readers to be able to _________________ what they are reading. For motion pictures, viewers will understand the story through what they see and hear while watching, so the script needs to propose what is visible on the screen and heard through dialogue, sounds, and off-screen voices. When we read a screenplay, the script must compel us to ________________the story taking place in front of us.
A. recount B. say C. write D. visualize