In which broad category of public relations jobs do practitioners bear the greatest responsibility of their personal success or failure?
A) corporations
B) nonprofit organizations and trade associations
C) governments
D) public relations agencies
E) independent public relations consultancies
Answer: E
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The plan for the James Foley Foundation campaign was to spread the message that both young audiences and the general public ______ the risks that freelance journalists take to cover regions that are in conflict.
A. somewhat understand B. thoroughly understand C. do not understand D. acknowledge
A __________ leadership style works well when there is little at stake and is characterized by complete freedom in decision-making
a. transformational b. trait c. laissez-faire d. democratic
A group that can directly influence your organization's abilities to achieve its goals is known as
A) a primary public B) an intervening public C) a latent public D) an aware public E) a secondary public
"The value of a classic car is determined by its condition, its rarity, and its desirability to collectors" is an example of a
A. speech goal. B. transition statement. C. central idea. D. specific purpose. E. mission statement.