A group that can directly influence your organization's abilities to achieve its goals is known as

A) a primary public
B) an intervening public
C) a latent public
D) an aware public
E) a secondary public


Answer: A

Communication & Mass Media

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A radio script should contain all of the following elements except:

a. Lowercase for speaker names b. A tag in the upper left corner c. The date the script was written d. Double spacing

Communication & Mass Media

Juan takes individuals with a variety of majors (communication, psychology, sociology, etc.) and organizes them mentally into one group of social scientists. Juan is engaging in the process of

a. self-serving bias. b. prototyping. c. categorization. d. fundamental attribution error.

Communication & Mass Media

The concept of multiple publics refers to groups of external stakeholders but not internal employees

Indicate whether this statement is true or false.

Communication & Mass Media

Personality is flexible, dynamic, and shaped by experiences

a. true b. false

Communication & Mass Media