The Frankfurt School

a. included a group of intellectuals who helped focus scholarly attention on the role of
the mass media in modern societies.
b. critics' analytical work was called critical theory.
c. was the name of the university where Karl Marx developed ideology theory.
d. scholars' analytical efforts looked at "the culture industry."
e. All of the above.


a, b, d

Communication & Mass Media

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All of the following are aspects of the social information processing model except:

A. perceived media characteristics B. perceived communication task requirements C. attitudes toward communication media D. only a consideration of the data-carrying capacity of the medium

Communication & Mass Media

Which element of the body in delivery not only helps communicate effectively to the audience, but

also provides feedback to the speaker regarding the audience's response to the speech? A) movement B) facial expression C) eye contact D) clothes and grooming E) gesture

Communication & Mass Media

Which one of the following is a stated recommendation for PR practitioners who work with others outside their field?

a. Use caution when commenting on the contributions of PR team members. b. Do not discuss personal opinions of specific project elements. c. Avoid using PR industry-specific jargon with others. d. Do not comment on organizational values that are not included as part of the project.

Communication & Mass Media

It is essential that demonstrations have only one visual aid

Indicate whether the statement is true or false.

Communication & Mass Media